Social Calendar
Plan, draft, approve and schedule organic social posts across your channels.
The Social Calendar is where you plan organic social content across Instagram, Facebook, TikTok, LinkedIn, X, YouTube and Pinterest - with copy drafted for you, an approval step before anything goes out, and a record of what was published.
Planning posts
- Switch between a Month grid and a List of everything coming up.
- Create a post: pick the channels, write the copy yourself or have it generated, add images or video, and set the date and time.
- Need words? Hit Generate copy to open the Copywriter and drop the result straight in.
- Add Dates of note - launches, sales, anniversaries - so they show on the calendar and can be tied into generated copy. You can also import your country's public holidays in one click.
Reading the calendar
Each post shows as a small chip carrying its channel logos. The colour of the logo is the post's status, so you can scan a month and see what still needs someone:
| Status | What it means |
|---|---|
| Draft | Being written. Not in the approval queue yet. |
| Pending | Waiting on an approval before it can go out. |
| Approved | Signed off, waiting for its slot. |
| Scheduled | Approved and queued to publish. |
| Posted | Published. |
Where there's room - the panel beside the calendar, and the post itself - "Pending" is spelled out in full, so you can tell whether a post is waiting on you or on someone else.
Times only appear on a chip when they differ from your usual posting time, so a month of posts at the same hour stays readable. The full time is always on the post.
Use the status pills and the channel logos above the calendar to filter down to one status or one channel.
What we notice
When no particular day is selected, the panel beside the calendar summarises the month and flags anything worth acting on - posts waiting on approval, a long quiet stretch coming up, a date of note with nothing written for it, or the end of your scheduled run. Each one links straight to the fix.
It also surfaces posting cadence findings: once there's enough history, we work out which days and times earn you the most engagement on each channel and say so, along with the reasoning. Findings drawn from a short run of history are labelled as hints rather than facts. Any of them can be turned into a draft in one click.
Approvals
Posts don't publish straight from draft. A post moves Draft → Pending → Approved → Scheduled → Posted. A rejected post comes back with the reason attached, so it's clear what to change.
Your team reviews first. Depending on the workspace's approval setting, an approved post either becomes Approved straight away or moves on to the client for their sign-off. Posts you draft and schedule per client also roll up into the agency-wide master Calendar, so you can plan and approve content across every client in one place.
Posts waiting on you show as Pending, and appear in your Today feed. Nothing publishes until it's approved.
Publishing
If automatic publishing is connected for your workspace, scheduled posts publish themselves when their slot comes round and then show as Posted.
If it isn't, the calendar says so beneath the toolbar and nothing publishes on its own - you post on the channel yourself and use Mark as posted to log it, which keeps the calendar an accurate record. Organic posting doesn't draw on an AI usage allowance either way.
Connections
You'll need the relevant social channels connected - see Connecting Meta, TikTok, LinkedIn & X. Channels that aren't connected show a + on their logo above the calendar.