Brain questions & giving feedback
How the Brain asks for help when it's unsure, and how your answers make it smarter.
The Brain is built to be honest about what it doesn't know. Rather than guess, it sometimes asks you a question - and your answers are one of the most powerful ways to improve it.
Why it asks questions
When the Brain spots something it can't resolve from the data alone - an ambiguous result, a gap in context, a hypothesis it can't confirm - it raises a question instead of inventing an answer. This keeps its reasoning trustworthy: surfacing uncertainty rather than hiding it.
Answering
Questions appear on the dashboard (and in Today). For each one you can:
- Answer it - your response is folded into the Brain's knowledge with high confidence.
- Dismiss it - if it's not useful or not relevant, clear it away.
Answering tends to have an outsized effect, because you're filling exactly the gap the Brain identified.
Giving feedback elsewhere
You also teach the Brain just by using the platform - setting goals, recording lost-deal reasons, adding comments on cards, and uploading documents. It reflects on all of it.
Your team answers the Brain's questions from the agency portal, and you can review patterns in how questions are answered or dismissed in Brain Health - a useful signal for tuning a client's setup. Some questions can be made client-visible so the client answers them directly.
Anyone in your workspace can answer the Brain's questions; the more you engage, the more tailored everything becomes.