Your Today feed

Today is your starting point each time you log in. It's an inbox that pulls together everything across the platform that might need a response, so nothing slips through the cracks.

The insight up top

Today always leads with one flagship insight - the single most worthwhile thing to read for an active account. It's never blank: if the strongest candidate isn't available, the platform falls back down a ladder so there's always something worth your attention. In order, the flagship slot shows:

1. The cross-channel finding - a standout pattern that only shows up when your channels are read together (the highest-value insight when one is available). Today this is the paid halo check: ad spend and direct traffic moving together, which usually means your ads are quietly earning credit that lands on Direct. See the full breakdown opens the whole case - which platform moved the money, how every channel's share shifted, what it's worth in conversions, why we believe it, and what would prove us wrong. It's explained in full under Attribution.
2. Otherwise, your most urgent Today item - the top thing waiting in the feed below.
3. Otherwise, a pattern on one of your connected platforms - a notable move worth knowing about.
4. Otherwise, a look back at earlier advice - whether a recent recommendation actually moved the numbers, so you can see what's working.
5. Otherwise, an open question from the Brain - something you can answer to make its insights sharper.

The lower rungs mean a newer or quieter account still opens on something useful, not an empty space, while the account fills out and richer findings become available.

What shows up

Today aggregates signals from across the platform, for example:

• Reports that are ready to read - until you open one, or for seven days, whichever comes first.
• Questions the Brain wants answered, shown as the question itself. A question stays on Today for two weeks; after that it lives only on the Brain tab's AI investigating card, where you can still answer it until it is cleared at 30 days or a newer question takes its place. A review - earlier records to retire after you told the Brain something replaces them, or after you turned down a document point it had used - reads "choose what to do" instead, because it is settled with tick boxes on the Brain tab rather than by typing an answer.
• Recommended actions the Brain has proposed and nobody has accepted or dismissed yet. See Recommended actions.
• Brain suggestions to refresh a Brand Identity field.
• AI Search prompts that mention you without citing you.
• Social posts waiting for approval - only when approval is switched on in the Social Calendar. One line, not one per post: how many are waiting, when the first is due, and how many were held because nobody answered in time. For the account team it also says when nobody at the client has opened the dashboard since the posts were sent, and when the client switched approval on or off. It opens the waiting list at the top of the Social Calendar.
• Notable swings in your metrics.
• A data source that has stopped updating - or one that has never returned data since it was connected. The item names the platform and opens the Setup tab on it, where Test connection says whether it needs re-authorising on your side or is one for your account team. It clears itself the moment data flows again, and it only appears where a refresh was actually due, so a workspace set to refresh manually is never told a source has "stopped".
• A tracking gap - when fewer than 70% of your new CRM contacts can be traced to a channel, with at least five contacts to judge by. It names the biggest hole first and opens the UTM health card on the CRM tab. Dismissing it holds until coverage actually moves.
• New leads waiting for a first contact - when at least three of the week's new CRM contacts (out of five or more) have had no call, message or email logged a day after arriving. It says how long the rest waited, and opens the sales activity section on the CRM tab. It only appears when your team uses the CRM to call or message leads, and it stays quiet after a list import. Dismissing it holds for the rest of the week.
• Tracked keywords with no search visibility - when Google showed your site for none of the keywords you track in the last 30 days. One line, not one per keyword, and it clears on the first impression.

Items are grouped by urgency - things to act on, things to review, and FYIs - with the most important at the top. When several items of the same kind land in one group (three Brain questions, say), they show as a single line - "3 questions from your brain" - with a chevron that opens them in place, so one busy source never fills the whole inbox.

The Spotlight

Under the flagship insight, Spotlight shows your blended revenue, spend and ROAS for the selected period. If there is no ad spend and no won revenue to show, it falls back to your site traffic from Google Analytics instead - sessions, engaged visits and conversions. Those tiles carry a Read with care note whenever the Brain already knows the traffic is not a real audience (a bot-filtering decision, say), or when engagement is so low with no conversions that most of the volume cannot be visitors. A large session count is not on its own good news, and Today will not present it as one.

How to use it

• Click an item to jump straight to the card or section it is about. A few items have nowhere useful to send you - a notable change with no tab of its own, say - and those simply inform: they are not clickable, rather than dropping you on an unrelated tab.
• Dismiss an item once it's handled - it won't come back unless the situation changes (a tracking gap that widens, a trial that gets closer, a document with more waiting).
• If there's nothing waiting, you'll see an "all caught up" message ("You're all caught up. Nothing needs you right now."). That's the goal.

The feed is resilient: if one source can't be read, it's quietly skipped and the rest of your feed still loads.