Ad Studio

A closed-loop paid engine - propose campaigns, generate creative variants, score them and launch.

I'm using the platform as a
All help topics

Ad Studio is the platform's paid-creative engine. It takes you from idea to live ad and, increasingly, manages spend - all grounded in your brand and your performance data.

The loop

  1. Propose - the Brain suggests campaigns based on what's working: tired ads due a refresh, your best CRM deals, momentum in your KPIs. You can also ask it for more.
  2. Generate - build a matrix of creative variants (headline, body and image) from a brief, reusing the Copywriter patterns.
  3. Score - the platform ranks the variants so you back the strongest.
  4. Launch - push the winners to your ad platform (created paused, so nothing goes live without your say-so).

Spend control

Ad Studio can also watch performance and propose reallocations - pausing losers, scaling winners - within guardrails you set (max daily spend, a spend floor, a cap on how much it shifts per day). An action queue shows proposed changes for you to approve.

What it needs

Fill in Brand Identity first, and connect an ad platform (Meta first) - see Connecting Meta, TikTok, LinkedIn & X.

Proposing, generating and scoring are available to you; some actions that push changes back to the ad platform (and any autonomous "autopilot") are operated by your team or enabled gradually for safety. You'll always see what's available.

Write-back and autopilot actions are gated behind the right ad-platform permissions and your account configuration - your team controls them. Until those are granted, Ad Studio stays in propose/generate/score mode.