Comparisons
Compared, including where we lose.
Six platforms people evaluate alongside us, grouped by what they actually are. Every comparison names what the competitor does better and who should stay with them, because a page that claims to win on everything is worth nothing to you.
Before you compare anything
Most bad software decisions in this category are made before the shortlist, by comparing products that were never solving the same problem. A connector tool and an answer layer are not competitors; one feeds the other. Work out which category you need first, then compare inside it. The buyer's guide covers that in full.
Where we sit: an answer layer with 12 connectors, from $49 a month, that reconciles channels to CRM revenue and explains why results moved. We are not the broadest, and several products below beat us on connector count alone.
Ecommerce attribution
Built around the purchase event and, usually, around Shopify.
Agency reporting
Assemble and deliver client-facing reports across a roster.
AgencyAnalytics alternative
AgencyAnalytics is client reporting done well: $20 per client per month, 85+ integrations, unlimited clients. It is genuinely good value for reporting. The reason agencies look elsewhere is that it presents each channel's numbers rather than reconciling them, and it does not remember anything between months.
Read the comparison Checked 22 August 2026NinjaCat alternative
NinjaCat is enterprise agency reporting, aimed at agencies running hundreds of accounts and multi-location brands. Pricing is not published; every route is a demo booking. The usual reasons to look elsewhere are the sales process itself, and wanting reporting that reasons rather than reports.
Read the comparison Checked 22 August 2026Data pipelines and connectors
Collect and deliver marketing data. The analysis stays with you.
Funnel.io alternative
Funnel is a data pipeline: an enormous connector catalogue that collects, cleans and exports marketing data wherever you want it. It is very good at that. The reason to look elsewhere is that a pipeline delivers data, and what most teams actually need delivered is a decision.
Read the comparison Checked 22 August 2026Supermetrics alternative
Supermetrics moves marketing data into the place you already work: a spreadsheet, a BI tool, a warehouse. It is priced by how many data sources you need. The reason to look elsewhere is that once the data lands, the analysis is still entirely yours to do.
Read the comparison Checked 22 August 2026Enterprise data platforms
Extraction, governance and warehouse delivery at organisation scale.
Pricing and features on these pages were verified from each vendor's own materials on the date shown. Vendors change both, sometimes without announcement, so check their site before you decide. If you spot something out of date here, tell us and we will fix it.
Or skip the comparison entirely.
The demo is live and needs no login. Twenty minutes on real data beats any page written by a vendor about itself.