Influencer Marketing
They've built your audience.
Creator partnerships measured like performance media.
Creator roster
Measured like media@maya.creates
@tomkfit
2.8x ROAS on creator spend
Tracked to revenue, not likes
Influencer marketing only works when it's treated as a performance channel - not a one-off collaboration. Our approach focuses on building structured, repeatable campaigns that drive measurable results, from awareness and engagement through to conversions and revenue.
We handle the entire process end to end, from identifying the right creators to managing outreach, content production and performance tracking. Whether you're generating high volumes of UGC, running paid creator campaigns or building long-term partnerships, we create a system that turns influencer activity into a scalable growth channel.
The real problem
They spent years earning that trust
The right creator has done something you can't shortcut: built a real audience that genuinely listens. That borrowed trust is the whole point - and it's wasted on a one-off post and a hopeful repost.
We run creators like the performance channel they are: sourced on fit, briefed for authenticity, amplified with paid spend, and measured all the way to revenue.
How it works
A system, not a scramble.
Strategy & sourcing
Goals set, then creators shortlisted by fit, audience and intent.
Brief & produce
Clear direction that keeps content on-brand while staying authentic.
Amplify
Whitelisting and paid spend behind the content that lands.
Measure & repeat
Track to revenue, keep the winners, build long-term partnerships.
2.8x
ROAS on creator spend
Revenue
Tracked, not just likes
Always-on
Partnerships, not one-offs
What's included
Everything you need, end to end.
Influencer Strategy & Campaign Planning
Define goals and build a campaign strategy covering target audience, platforms, content formats and success metrics.
Creator Sourcing & Vetting
Identify and shortlist influencers aligned with your brand, audience and objectives.
Outreach & Relationship Management
Handle communication, negotiation, briefing and ongoing collaboration management.
Content Briefing & Creative Direction
Provide guidelines that ensure brand alignment while maintaining authenticity.
Content Production & Delivery
Oversee creator content production for quality and consistency.
UGC & Content Licensing
Secure rights to reuse influencer-generated content across channels.
Campaign Execution & Coordination
Manage timelines and deliverables across multiple creators at scale.
Paid Amplification (Whitelisting & Ads)
Run paid campaigns using influencer content for stronger reach.
Performance Tracking & Reporting
Track reach, engagement, clicks and conversions.
Long-Term Creator Partnerships
Build ongoing relationships with high-performing influencers.
Don't worry, we can help
Done for you, or built in-house.
Whether you want us to run it all for you, or to build and train a team to do it in-house, we have options for every stage. Take the intelligence, the execution, or both.
Looking for something else?
No two journeys are the same.
We offer a full range of services to meet you where you are and take you where you want to go.
Common questions
Influencer Marketing FAQs
How do you choose the right influencers?
We source and vet creators on fit, audience and intent rather than follower count alone, shortlisting those whose audience genuinely matches your brand and objectives. The right creator brings borrowed trust you can't shortcut.
How do you measure influencer marketing ROI?
We run creators like a performance channel and track all the way to revenue, not just likes. Reach, engagement, clicks and conversions are measured so you know what each partnership actually returns, with a typical ROAS around 2.8x on creator spend.
Do you handle outreach and contracts?
Yes. We manage the entire process end to end: outreach, negotiation, briefing, content production, UGC licensing and ongoing relationship management across multiple creators at once.
What is creator whitelisting and paid amplification?
Whitelisting lets us run paid ads through a creator's own handle, and paid amplification puts media spend behind the content that performs. Together they extend the reach of authentic creator content far beyond the original post.
Ready to see your marketing think?
Take a no-login tour of the platform, or talk to a human about partnering with us.