News
The latest from Agentcroft.
Sharp takes on AI, marketing and ecommerce - what's changing, what it means, and what to do about it.
The Anti-AI-Slop algo isn't punishing AI. It's punishing boring.
Everyone braced for LinkedIn to come after AI. It didn't. It came after something far more personal, and far harder to forgive yourself for.
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AI didn't take your best traffic. It took your worst.
For two years the story's been loss. Fewer clicks, shrinking traffic, the death of the open web. Two quieter things happened this month that flip the picture, if you're watching.
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The robot passed the "are you a robot" test. So, this is AGI?
OpenAI shipped a very good model this month and called it the dawn of AGI. There's no proof of that. And crying wolf now will leave people numb to the real thing when it finally shows up.
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Touch grass. The robots will be back by lunch.
Three chatbots fell over for two hours yesterday and by Monday there'll be a hundred think-pieces demanding you build redundancy. Most of that advice is expensive theatre.
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Everyone wants you inside their app. We went the other way.
The entire software industry is fighting to be the tab you live in. We gave up that fight on purpose and did the opposite. Honestly it's the best thing we've shipped.
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Your marketing has a blind spot, and everyone's selling you a mirror
Cision found 40% of marketers name joining up their data as their biggest problem. I agree with them. I also sell the fix, so let me get that out of the way before I say another word.
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There's a sporting event on right now paying out more than Wimbledon and the Tour de France combined
The Esports World Cup pays out more than Wimbledon and the Tour de France combined. Most marketing teams don't have it on their calendar. That's the mistake.
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A hundred years and we still can't answer the Wanamaker question
Half the money I spend on advertising is wasted; the trouble is I don't know which half." A century of measurement tools later, most budget meetings I sit in are still doing the shrug.
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In eleven days we're doing the scariest thing you can do with something you built
We've been running Agentcroft Insights quietly on real client work for months. On the 29th we stop being quiet and hand it to the harshest room on the internet.
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I got tired of dashboards that couldn't remember anything
Every analytics tool on earth can tell you what happened last month. Hardly any of them remember the month before, or know why it mattered. That gap is the whole reason this exists.
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The government switched off the smart models. The dumber ones are fine.
For three years the smart move in AI was to adopt the most capable thing the moment it launched. Friday's shutdown rewrote that maths, and not gently.
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An AI rebuilt Minecraft in 55 minutes yesterday. The boring bit matters more.
Everyone's sharing the game clips. The thing in this launch that'll actually show up in a brand's numbers got almost no attention, and it has nothing to do with games.
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Anthropic Released Their Most Powerful Model. You Can't Have Half of It
Anthropic dropped two models today. One is free. The other is locked behind a US government partnership. What the split means for the future of AI access.
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The Future of Guerilla Marketing Has a Forehead Tattoo
A man tattooed a typo on his forehead for a crypto bounty and walked away with $15,000. Welcome to the strangest new frontier in guerilla marketing.
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Revoke That Token and Your Laptop Dies
A new npm worm steals your GitHub token, then nukes your laptop the second you revoke it. 42 packages, 12 million weekly downloads, one nasty twist.
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Nine Seconds. Everything Gone. This Is What Getting AI Wrong Actually Looks Like.
Last Friday afternoon, a founder sat down at his desk and watched nine years of customer data disappear in under ten seconds.
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Shopify Just Changed Ecommerce Again: Meet the Shopify AI Toolkit
Shopify has quietly shipped one of the most important updates in modern ecommerce - and most brands haven't realised it yet.
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What Claude Just Revealed About the Future of AI
A single post from Anthropic about a new capability inside Claude didn't just trend - it reportedly triggered a $15 billion drop in cybersecurity stocks.
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