Email, SMS & WhatsApp
Retention isn't a channel - it's a system.
Owned-channel lifecycle marketing that actually converts.
Lifecycle flow
AutomatedWelcome + first offer
Gentle nudge
Personal check-in
42%
Open rate
3.4x
Repeat revenue
Our eCRM service brings together email, SMS and WhatsApp into one coordinated lifecycle engine designed to drive repeat purchases, increase customer value and strengthen long-term relationships. Instead of sending one-off campaigns, we build structured, automated journeys that respond to customer behaviour in real time.
By combining strategy, segmentation and AI-assisted execution, we turn your customer data into consistent, high-performing communication across every touchpoint. Whether we integrate with your existing CRM or deploy our own, the goal is the same: deliver the right message, to the right person, at the right time - at scale.
The real problem
The cheapest revenue you're ignoring
Winning a new customer costs a fortune. Selling again to one who already trusts you costs next to nothing - yet most brands send the odd broadcast and call it retention.
We turn email, SMS and WhatsApp into one lifecycle engine: automated journeys that react to what each customer actually does, so the right message lands at the right moment, at scale.
How it works
A system, not a scramble.
Map the lifecycle
From first purchase to loyal repeat, we design when and how you engage.
Segment the data
Audiences built on real behaviour, purchase history and lifecycle stage.
Build the flows
Welcome, abandoned cart, post-purchase and win-back, running automatically.
Test & coordinate
Across email, SMS and WhatsApp, optimised on real performance.
3.4x
Repeat revenue from owned channels
42%
Typical open rate
3
Channels, one coordinated flow
What's included
Everything you need, end to end.
eCRM Strategy & Lifecycle Design
Map the full customer journey from acquisition to retention, and design a structured lifecycle system defining when, where and how customers are engaged.
Platform Setup & Integration
All technical setup including data syncing, event tracking and channel integration within existing or new CRM systems.
Audience Segmentation & Data Structuring
Organising customer data into meaningful segments based on behaviour, purchase history, engagement and lifecycle stage.
Automated Flow Creation
Building and deploying high-impact flows including welcome sequences, abandoned cart recovery, post-purchase follow-ups and win-back campaigns.
Campaign Planning & Execution
Planning and executing ongoing campaigns aligned with promotions and key business moments.
AI-Assisted Copy & Message Optimisation
Generating and iterating messaging across channels, with human approval from expert copywriters.
Channel Coordination (Email, SMS & WhatsApp)
Coordinating messages across channels, managing frequency and optimising each channel's performance.
A/B Testing & Performance Optimisation
Continuously testing subject lines, messaging, timing and segmentation strategies.
Deliverability & Compliance Management
Best practices that ensure messages reach inboxes while maintaining regulatory compliance.
Performance Tracking & Reporting
Tracking open rates, click-through rates, conversion rates and revenue attribution.
Don't worry, we can help
Done for you, or built in-house.
Whether you want us to run it all for you, or to build and train a team to do it in-house, we have options for every stage. Take the intelligence, the execution, or both.
Looking for something else?
No two journeys are the same.
We offer a full range of services to meet you where you are and take you where you want to go.
Common questions
Email, SMS & WhatsApp FAQs
What is eCRM lifecycle marketing?
eCRM brings email, SMS and WhatsApp together into one coordinated lifecycle engine. Instead of one-off broadcasts, it runs automated journeys that react to each customer's behaviour in real time to drive repeat purchases and increase customer value.
Which channels do you cover?
Three coordinated channels in one flow: email, SMS and WhatsApp. We manage frequency and timing across all three so the right message reaches the right person on the right channel.
Do you work with my existing email platform?
Yes. We integrate with your existing CRM and ESP, handling data syncing, event tracking and channel integration, or deploy our own if that's a better fit. The goal is the same either way.
What kind of automated flows do you build?
High-impact flows including welcome sequences, abandoned cart recovery, post-purchase follow-ups and win-back campaigns, all segmented by behaviour, purchase history and lifecycle stage, then continuously A/B tested.
Ready to see your marketing think?
Take a no-login tour of the platform, or talk to a human about partnering with us.