Search & AI Visibility
SEO, AEO & chatbot search.
SEO + AEO so you show up in Google and in ChatGPT, Perplexity & Gemini.
AI answer It's no longer just about ranking on Google - it's about being the answer across search engines, AI tools and large language models.
We make sure your business shows up wherever people are looking for solutions - whether that's Google, featured snippets, or platforms like ChatGPT and other AI-driven search experiences. That means structuring your site, content and authority so it's not only indexable, but understandable and trustworthy to both search engines and AI models.
The goal isn't just more traffic - it's owning the moments where decisions are made.
New to the idea? Read our guide to marketing intelligence.
The real problem
Search just split in two
For two decades, SEO meant one thing: rank on Google. That still matters - but buyers now ask ChatGPT, Perplexity and Gemini too, and they trust whatever answer comes back.
If the models don't name you, you're absent at the moment of decision. We earn you both: traditional rankings, and the structured authority AI systems need before they'll cite you.
How it works
A system, not a scramble.
Audit & foundations
Technical health, content and authority reviewed for both search engines and AI models.
Target the questions
We map the searches and conversational queries your buyers actually use.
Build authority
Content, structure and signals that make you indexable, understandable and trusted.
Track visibility
Rankings, traffic, and how often AI tools surface and cite your brand.
3
Engines: Google, ChatGPT, Perplexity
AEO
Built to be the answer, not just a link
100%
Visibility tracked, search + AI
What's included
Everything you need, end to end.
Technical SEO Audit
A full review of your website's technical health - site structure, speed, indexing, crawlability and any issues limiting both search rankings and AI visibility.
Keyword & Search Intent Research
Identifying what your customers are searching for across traditional search and conversational queries used in AI tools.
On-Page Optimisation
Optimising key pages - headlines, metadata, structure and content - to align with search intent and improve both rankings and answer visibility.
Content Strategy & Planning
Building a content plan designed to capture demand and answer high-value questions across the funnel.
Answer Engine Optimisation (AEO)
Structuring content to be selected by AI systems - clear answers, strong context, semantic depth and formats that increase the chances of being surfaced in tools like ChatGPT.
AI & LLM Visibility Strategy
Positioning your brand to appear in AI-generated responses by strengthening topical authority, entity signals and the trust factors large language models rely on.
Internal Linking Strategy
Improving how your pages connect, helping both search engines and AI systems better understand your content hierarchy.
Authority & Backlink Strategy
Building credibility through high-quality links, mentions and signals that reinforce trust and increase your chances of being referenced.
Performance Tracking & Reporting
Tracking rankings, traffic and visibility trends - including how your brand is appearing across search and AI-driven platforms.
Don't worry, we can help
Done for you, or built in-house.
Whether you want us to run it all for you, or to build and train a team to do it in-house, we have options for every stage. Take the intelligence, the execution, or both.
Looking for something else?
No two journeys are the same.
We offer a full range of services to meet you where you are and take you where you want to go.
Common questions
Search & AI Visibility FAQs
What is the difference between SEO and AEO?
SEO (search engine optimisation) gets you ranking in Google and traditional search. AEO (answer engine optimisation) structures your content and authority so AI tools like ChatGPT, Perplexity and Gemini name and cite you in their answers. Buyers now use both, so we earn you visibility across both.
What is Answer Engine Optimisation (AEO)?
AEO is structuring your content to be selected by AI systems through clear answers, strong context, semantic depth and the entity and trust signals large language models rely on. The goal is to be the answer, not just a link.
How do you get my business to show up in ChatGPT, Perplexity and Gemini?
We strengthen topical authority, entity signals and the trust factors AI models use, structure your site and content to be understandable to those models, and add formats like clear Q+A and schema that increase the chance of being surfaced and cited.
How long does SEO take to work?
Search results compound over months rather than days. Technical fixes and AEO structuring can improve visibility relatively quickly, while authority-driven ranking gains build steadily, which is why we track both rankings and how often AI tools surface your brand.
Ready to see your marketing think?
Take a no-login tour of the platform, or talk to a human about partnering with us.