Ecommerce & CRO
More traffic doesn't fix a weak store.
Conversion-rate optimisation that turns traffic into revenue.
£89
+24% conversion rate
Same traffic, more revenue
Most ecommerce brands prioritise driving traffic, but genuine growth comes from converting the visitors you already have. We partner with platforms including Shopify, WooCommerce and Magento to analyse the complete customer journey - from initial click through purchase - to find where revenue is leaking and why.
The approach relies on evidence, not assumptions, using tools like heatmaps and session recordings to observe exactly how visitors navigate your site. The objective: maximise conversion of current traffic and increase the value of every session.
The real problem
You already paid for these visitors
Buying more traffic feels like progress. But if your store converts two in a hundred, every extra click is just a more expensive way to lose ninety-eight people.
We focus on the people already on your site. By watching how they really behave - heatmaps, recordings, hard data - we find where revenue leaks and turn more of that existing traffic into sales.
How it works
A system, not a scramble.
Audit the funnel
Landing page to checkout, every point of friction mapped.
Watch real behaviour
Heatmaps and recordings reveal where and why people drop off.
Test the fixes
Structured A/B tests on layout, offers, product pages and checkout.
Compound the gains
Iterate on evidence and bank the lift, session after session.
+24%
Conversion-rate lift
3
Platforms: Shopify, Woo, Magento
0
Decisions made on guesswork
What's included
Everything you need, end to end.
Store & Funnel Audit
A comprehensive evaluation spanning landing pages to checkout, pinpointing friction areas and overlooked revenue prospects.
Conversion Data Analysis
Detailed examination of metrics to understand visitor patterns, abandonment triggers and conversion performance.
Customer Behaviour Insights
Installation and review of heatmaps and recordings revealing click patterns, scroll depth and departure moments.
Customer Journey Mapping
Visualising user progression through the site, with emphasis on the critical junctures for maximum impact.
UX & UI Recommendations
Actionable design enhancements targeting layout, navigation, mobile responsiveness and ease of purchase.
Product Page Optimisation
Strengthening page content, structure and credibility markers to elevate conversion potential.
Offer & Messaging Optimisation
Repositioning pricing, bundles, guarantees and language to amplify perceived value and encourage purchase.
A/B Testing Strategy
A methodical testing framework to verify improvements and eliminate speculation in performance gains.
Checkout Optimisation
Streamlining the final-stage experience through simplified processes and enhanced trust indicators.
Ongoing Optimisation & Insights
Iterative refinement supported by performance data and testing outcomes.
Don't worry, we can help
Done for you, or built in-house.
Whether you want us to run it all for you, or to build and train a team to do it in-house, we have options for every stage. Take the intelligence, the execution, or both.
Looking for something else?
No two journeys are the same.
We offer a full range of services to meet you where you are and take you where you want to go.
Common questions
Ecommerce & CRO FAQs
What is conversion rate optimisation (CRO)?
CRO is the practice of turning more of your existing store traffic into sales by removing friction across the customer journey. It uses evidence like heatmaps, session recordings and A/B tests to find where revenue leaks and fix it, rather than just buying more traffic.
Which ecommerce platforms do you work with?
We partner across the major platforms including Shopify, WooCommerce and Magento, analysing the full journey from first click through to checkout on whichever platform your store runs on.
How is CRO different from just driving more traffic?
If your store converts two visitors in a hundred, every extra click is an expensive way to lose the other ninety-eight. CRO increases the value of the traffic you already pay for, so paid media and SEO both return more.
How much can CRO improve my conversion rate?
Results vary by store and starting point, but a typical engagement targets a meaningful lift, often around a 24% improvement in conversion rate, achieved through structured testing rather than guesswork.
Ready to see your marketing think?
Take a no-login tour of the platform, or talk to a human about partnering with us.