Supermetrics alternative
Including when to stay where you are.
Supermetrics moves marketing data into the place you already work: a spreadsheet, a BI tool, a warehouse. It is priced by how many data sources you need. The reason to look elsewhere is that once the data lands, the analysis is still entirely yours to do.
Supermetrics pricing and features checked 22 August 2026. Vendors change both, so verify on their site before deciding.
Marketing data connectors
What Supermetrics actually is.
A data transfer and connector product. It pulls from marketing platforms and delivers into Google Sheets, Looker Studio, Excel, warehouses and BI tools. It has been the default plumbing for marketing reporting for years and is used heavily by agencies and in-house teams alike.
What it costs
Verified on their pricing page: Starter at €49 a month, or €39 billed annually, covering 3 data sources and 1 user. Growth at €199 a month, or €159 annually, covering 7 data sources and 2 users. Pro at €499 a month, or €399 annually, covering 10 data sources and 3 users. Enterprise is custom. All tiers include one core destination and a 14-day trial.
How it scales: Priced by the number of data sources, users and accounts per source, plus refresh frequency, into a single core destination. Adding sources or destinations moves you up a tier.
The part most comparison pages leave out
Where Supermetrics beats us.
This is our page, so treat everything on it with the scepticism it deserves. Here is what we would tell you if you asked us directly:
- A far wider source catalogue than our 12, and years of reliability behind the connectors.
- Delivers into the tools people already use, including Sheets, Excel and Looker Studio, which we do not do at all.
- Warehouse delivery on the higher tiers.
- A genuinely cheap entry point if all you need is data movement into a spreadsheet.
Side by side
Supermetrics vs Agentcroft.
| Supermetrics | Agentcroft | |
|---|---|---|
| Core job | Move data into your existing tools | Reconcile and interpret it for you |
| Sources priced per plan | 3 / 7 / 10 by tier | All 12 on every plan |
| Entry price | €49 a month, or €39 billed annually | $49 a month |
| Destination | Sheets, Looker Studio, Excel, warehouse | Built-in reporting, no downstream tool |
| Analysis included | No, you build it | Yes, written in plain English |
| Memory between periods | Not applicable, it is a transfer | Memory that compounds per account |
The difference
What we do differently.
- We do the analysis rather than handing you the raw material for it. There is no spreadsheet to build afterwards.
- Our connector count is not a pricing lever. You get all 14 on every plan rather than paying per source.
- CRM revenue is reconciled into the model rather than being one more source to blend yourself.
- The reporting remembers previous periods, which a data transfer cannot do by design.
The verdict
Which one should you actually pick?
Look at us if
- You are on the Growth or Pro tier and still spending days a month building the actual report.
- You are paying per data source and the count keeps creeping up.
- Nobody on the team wants to own a spreadsheet model any more.
- You want the answer, not the ingredients.
Stay with Supermetrics if
You have a working spreadsheet or Looker Studio model that your team trusts, and you just need it fed reliably. Supermetrics is the right tool for that and cheaper than rebuilding around something new.
Still working out what you need rather than which vendor? The buyer's guide covers the five questions worth asking any of us on a demo, and what marketing intelligence is starts further back than that.
Common questions
Supermetrics vs Agentcroft, answered
Is Supermetrics a marketing intelligence tool?
It is the connector layer that a lot of marketing intelligence gets built on, rather than the intelligence itself. It moves data reliably into a destination you choose. Everything after that, the reconciliation, the attribution and the interpretation, is work you or your team still do.
Which is cheaper?
Supermetrics starts lower, at €39 a month billed annually for 3 data sources. But the tiers are driven by source count, so a typical stack of ads, analytics, search, CRM and email pushes you up quickly. We include all 12 connectors on every plan from $49 a month, so compare at the number of sources you actually need.
Can I keep my Looker Studio dashboards?
Not through us, and this is a genuine consideration. We do not export into Looker Studio, Sheets or a warehouse. If a dashboard your team relies on lives there, moving means rebuilding that reporting inside our platform rather than pointing a new pipe at the old one.
Judge it yourself, not from our comparison page.
The demo is live, needs no login, and runs on real data. Twenty minutes will tell you more than this page did.