Usage & limits
How monthly allowances work, where to check them, and what happens when you hit one.
AI-heavy features have a monthly allowance so costs stay predictable. You can see exactly where you stand at any time in Settings - Usage.
What's metered
Features that call AI to produce something carry an allowance, for example:
- Reports
- Copywriting
- AI Search scans
- Market research
Background, always-on intelligence (like the Brain's own reflection) isn't something you have to ration - the allowances apply to the things you actively trigger.
Checking your usage
Settings - Usage shows your usage against each allowance - for example "3 of 5 reports this month". No surprises, and no dollar figures: it's all in plain counts.
When you hit a limit
You'll see a message naming the feature, like "You've reached this month's limit for Reports (10/10 used). Reach out to your account team to increase your quota." Allowances reset on the 1st of each month (UTC). If you regularly run out, a bring-your-own-key plan lifts the caps on AI-heavy features.
There's also a background daily spend safeguard. If a very busy day trips it, you'll see "Daily AI spend cap reached... Resets at 00:00 UTC" - it clears at midnight UTC.
Want more headroom?
Upgrading from Insights to Insights + Studio, or moving to BYO, both expand what you can do - see Plans, pricing & billing.