Recommended actions & advice tracking
AI-proposed next steps you can accept or dismiss - and a scorecard that shows whether past advice actually worked.
The dashboard doesn't just tell you what happened - it proposes what to do next, and then keeps score of its own advice. Two cards on the Overview tab handle this:
- Recommended actions - open proposals you can accept or dismiss.
- Did our advice work? - the outcome of every accepted recommendation, measured against your live data.
Both cards only appear when there's something to show. If you don't see them, there are no open recommendations and nothing has been measured yet - that's normal for new accounts.
Where recommendations come from
Recommendations aren't generic tips. Each one is proposed from your own data, from two sources:
- Published reports - when a report includes recommended actions, they arrive here as individual, trackable items.
- Ongoing analysis - the platform continuously reflects on your performance data and what it knows about your business (see What the Brain is), and occasionally proposes an action. The bar is deliberately high - most reviews propose nothing.
Every recommendation shows what to do, why (based on your data), the expected impact, a priority marker, and the channel it relates to. Duplicates are filtered out - you won't see the same suggestion twice while one is already open.
Accepting a recommendation
Clicking Accept does two things:
- Records the decision. The platform logs that this action was agreed, so future analysis and reports know about it.
- Starts the clock on measurement. The relevant channel metric is snapshotted as a baseline at the moment you accept. After the measurement window (about two weeks), the platform re-reads the same metric from your live data and stamps a verdict.
Accepting does not change anything in your ad accounts or tools by itself - the action still gets carried out by a person. What accepting adds is accountability: the platform tracks whether the metric actually moved afterwards and reports back.
Your account team sees the same recommendations and often actions them on your behalf - accepting on their side can create a tracked work item you'll see in the Work zone. Some recommendations are reviewed internally by your account team before they appear here, so your list is the curated view.
Accepting is your team's call - assign the actual work to whoever runs that channel, then let the platform judge the result. The measurement happens automatically either way.
Dismissing a recommendation
If a suggestion doesn't fit - wrong timing, already done, not your strategy - click Not relevant. It disappears from the list and nothing is tracked. Dismissals also help the platform learn what kind of advice is useful to you.
Recommendations you don't act on don't nag you forever: untouched proposals quietly expire after about 30 days.
How verdicts are measured
Each accepted recommendation is tied to one concrete metric on the relevant channel (for example conversions on Google Ads, or cost per lead on Meta). The verdict is a straightforward before/after comparison:
- Baseline - the metric's value when you accepted.
- Re-measure - the same metric, from your live connected data, after roughly 14 days.
The result is stamped with one of four verdicts:
| Verdict | Meaning |
|---|---|
| Improved | The metric moved meaningfully in the right direction. |
| Held steady | It moved less than a few percent either way - too small to call. |
| Declined | It moved meaningfully against expectations. |
| Not measurable | A clean before/after couldn't be read - usually because the channel was disconnected or the data changed shape. |
"The right direction" is metric-aware: for cost metrics like cost per conversion, down counts as improved.
One honest caveat: a before/after comparison shows what happened after the action, not proof that the action alone caused it. Seasonality and other changes land in the same window. That's why the verdict is shown alongside a plain-English summary of the actual movement, so you can judge the context yourself.
Where the results show up
Measured outcomes appear in the Did our advice work? card on the Overview, each with its verdict, a short summary of what the metric did, and the date it was measured. They also appear month by month in the Advice & results thread of the story feed on the Storyline tab, alongside a running Track record scoreboard of recommendations made, acted on and improved. Outcomes also feed back into the platform's memory, so future recommendations learn from what worked and what didn't.