Brand Identity
Your central brand hub - mission, audience, voice and look. A core input the Brain and every AI feature build on.
Brand Identity is the home for who you are as a brand: your mission, ideal customer, voice, competitive positioning, colours and logo. It's a core input to the Brain, so filling it in makes everything the platform produces - reports, insights, copy, ad creative, the website chatbot's voice - sound like you.
It lives in the Performance area of your dashboard and is available on every plan - it's foundational context, not a premium add-on.
What you define
- Mission & vision - what you're here to do.
- Ideal customer (ICP) - who you're for.
- Brand voice - tone, personality and guidelines for how you sound.
- Competitive positioning - what you win on, and the tradeoffs you don't make.
- Colours - primary, secondary and accent.
- Logo - your marks.
How to fill it in
- Scan your website to pre-fill everything in one click, then review and edit each field before saving.
- Or fill each field in by hand - everything is editable and saved together.
You can run the website scan yourself - it uses a small monthly allowance shown in Usage & limits. Every field is yours to edit and save.
Your account team can run the website scan for a client, and the client can review and edit their own brand details.
Brain refresh suggestions
As the Brain learns, it keeps an eye on four of these fields - Mission Statement, Brand Voice, Ideal Customer (ICP) and Competitive Positioning - and speaks up inside the field's own card whenever a document you upload tells it something genuinely new. You'll see one of two notices.
An amber suggestion reads "The brain suggests refreshing this based on <document name>" (or "filling this in" when the field is empty). The Brain drafts the new wording from what it actually learned in the document, and gives you three choices:
- Preview - see the current value and the suggested value side by side, with a one-line reason for the change.
- Apply - replace just that field with the suggested value; the rest of your Brand Identity stays exactly as it is.
- Dismiss - hide the suggestion and keep the current value.
A teal acknowledgement reads "The brain reviewed this against <document name> - it already reflects it." There's nothing to do - it's simply reassurance that the document was read and your field already covers it, and it clears itself once you've seen it.
The Brain never edits a field on its own - a person always confirms. When you Apply, the change re-syncs the Brain, so everything downstream (reports, ad copy, the on-dashboard chat) picks up the fresh value straight away.
Once you Apply or Dismiss a suggestion, the Brain stays quiet on that field until genuinely new information arrives - it won't keep re-suggesting the same change. Suggestions (but not the teal acknowledgements) also surface in your Today feed and add to its count, so you can spot them without opening this tab.
You'll only ever see a suggestion after uploading a document, and it's yours to apply or dismiss - nothing updates without your say-so.
When your team uploads a document to a client's Brain, any suggestions surface on that client's Brand Identity tab - for your team, or the client on a self-serve account, to review. Nothing changes until someone confirms.
Why it's worth doing early
The richer your Brand Identity, the more consistent and on-brand everything downstream becomes - the AI report narrative, Copywriter drafts, Ad Studio creative, the Web Concierge chatbot's voice, even how the Voice Outreach agent speaks. Changes sync automatically, so updating your brand updates everything that depends on it.
Brand book
When you're done you can publish a brand book - a tidy, visual summary of your identity you can share or keep as a reference.