Market research & competitors
Track competitors, discover keyword gaps and see your share of voice.
The Market Research tab keeps an eye on your competitive landscape - who you're up against, what they're doing, and where the gaps are.
Keyword discovery
The platform proposes target keywords from your search data, ads and crawls. You review them and confirm or reject, building a clean keyword set. A keyword gap card highlights terms competitors target that you don't - one click promotes a gap into your tracked keywords.
Competitor profiles
Add competitors (or accept the ones the platform proposes), then open any competitor to inspect a profile drawer:
- Positioning, products and value propositions
- Pricing tiers (where visible)
- An on-page SEO audit with a score
Share of voice
A share-of-voice view shows your topical coverage against your top competitors, so you can see whether you're gaining or losing ground.
Running a scan
Use Run analysis to scan on demand (a last-run time is shown), and the platform also scans automatically each week. Scans count toward your market-research usage allowance - see Usage & limits.
Everything it learns - competitors, gaps, positioning - feeds the Brain, so it shapes reports and recommendations too.