Market research & competitors

The Market Research tab keeps an eye on your competitive landscape - who you're up against, what they're doing, and where the gaps are.

Keyword discovery

The platform proposes target keywords from your search data, ads and crawls. You review them and confirm or reject, building a clean keyword set. A keyword gap card highlights terms competitors target that you don't - one click promotes a gap into your tracked keywords.

Adding a keyword yourself

Type it into Add a keyword manually at the top of the keyword list and press Add. Keywords you add this way skip the review step - you asked for them, so they arrive confirmed and ticked for Track in GSC straight away.

Track in GSC is the setting that matters. It is what puts a keyword into the Target Keyword Performance table on your Search Console tab, where you see the position you actually hold for it. Keywords the platform proposed arrive unticked: confirm one first, then tick the box.

Positions appear after the next data refresh, not immediately. A keyword showing as Unranked means Search Console reported no position for it in the period - usually that you are not on the first few pages yet, rather than anything being wrong.

You can track up to 50 keywords at once. At the limit, adding another still saves the keyword but leaves it untracked, and tells you so - untick Track in GSC on one you care less about to make room.

Competitor profiles

Add competitors (or accept the ones the platform proposes), then open any competitor to inspect a profile drawer:

• Positioning, products and value propositions
• Pricing tiers (where visible)
• An on-page SEO audit with a score

Share of voice

A share-of-voice view shows your topical coverage against your top competitors, so you can see whether you're gaining or losing ground.

Running a scan

Use Run analysis to scan on demand (a last-run time is shown), and the platform also scans automatically each week.

A competitor is also scanned the moment you add one or confirm a proposed one - you don't have to press Run analysis to get that first profile. All three count toward your market-research allowance (Usage & limits).

If the allowance is used up, adding or confirming a competitor still works - the competitor is saved, and only the scan waits. You'll see a note saying it wasn't scanned yet, and the profile fills in once the allowance resets or you run a scan by hand.

Everything it learns - competitors, gaps, positioning - feeds the Brain, so it shapes reports and recommendations too.

Keyword lists here export too: open a share-of-voice bucket or the keyword gap list and use Export CSV. The gap export names every competitor targeting each keyword. See Exporting a table to CSV.