The report types explained
What each report covers, so you pick the right one for the question you're answering.
Each report type focuses the Brain on a different slice of your marketing. Pick the one that matches the question you're trying to answer.
Core reports
- Monthly performance - the all-rounder. A blended summary of the period across every connected channel, with the headline wins, misses and what to do next. Great for a regular check-in or a stakeholder update.
- Paid media - a deep dive on your advertising: spend, conversions, ROAS and campaign-level performance across Google, Meta and TikTok. Use it to decide where the budget should go.
- SEO & search opportunity - organic search performance and the keyword/content opportunities to chase, drawing on Search Console and market research.
- Social performance - how your organic social channels are doing - reach, engagement and what's resonating.
Revenue & CRM reports
- Attributed revenue - the full-funnel, true-ROAS story: which channels actually sourced revenue once CRM deals are taken into account.
- CRM / pipeline performance - deal flow, win rates, average deal size and pipeline health.
Owned channels
- Email performance - campaign results, deliverability and owned-channel ROI from your connected email platform.
Not every report needs every integration. A report will use whatever data you have and note where something's missing, rather than refusing to run.
Choosing well
- Reporting to a client or boss each month? Monthly performance.
- Deciding ad budget? Paid media or Attributed revenue.
- Planning content? SEO & search opportunity.
See Generating reports to create one.