Email performance tab
All your email marketing in one place - campaigns, open and click rates, and owned-channel ROI.
The Email tab brings every connected email provider (Klaviyo, Mailchimp, GoHighLevel) into a single rolled-up view, so you don't have to log into each one.
What's on it
- Headline metrics - revenue (where tracked), campaigns sent, open rate and click rate, with period change.
- Campaign list - per-campaign performance; click into any campaign for the detail.
- Audience health - subscriber growth and unsubscribe trends.
Owned-channel value
Email is your owned channel, and it often punches above its weight on ROI. By bringing it alongside paid and organic, the platform lets you compare like for like - and feeds email's contribution into Attribution, so opens and clicks show up in the funnel.
Reconciliation
Email platforms and your CRM sometimes report revenue differently. The Brain notices when they diverge and flags it, so you can trust the blended number.
Setup
If the tab is empty, connect a provider - see Connecting email platforms. For a deeper write-up, the dedicated email performance report covers deliverability and owned-channel ROI - see Report types.