What the Brain is & how it learns

The Brain is what makes the platform feel like it actually understands your business. It's a knowledge graph - a web of connected facts, goals, events and lessons - that learns continuously and powers reports, recommendations, the chat and the Studio tools.

How it learns

The Brain takes in signals from two directions:

• Your data - metrics, deal events, budget changes, campaign results and more flow in automatically as your platforms refresh.
• You - notes you add, documents you upload, goals you set, comments on the dashboard, and answers to the Brain's own questions.

It reflects on these, forms a picture of what's working and what isn't, and keeps that picture current. Newer, stronger signals supersede stale ones.

It also corrects itself. Once a day the Brain reviews its own memory for facts that contradict each other and settles them - trusting what you or your team said (or a published report) over an older guess it made on its own, and recording every change so you can see it. You can review everything the Brain believes, and how its understanding has shifted, on the What we know about you page.

What it powers

Almost every AI surface reads from the Brain:

• Reports - grounded in what the Brain knows, not generic boilerplate.
• The Overview summary and Today signals.
• Creator's Studio - Copywriter, Ad Studio and the rest use your brand and context.
• The on-dashboard chat - ask a question and get an answer grounded in your data.

Chatting & adding context

On the Overview, the Brain card lets you ask questions in plain English and upload documents (a brand deck, a strategy doc, a past report) to teach it something new. The more context it has, the sharper everything downstream gets.

Questions & feedback

Sometimes the Brain isn't sure about something and will ask you a question rather than guess. Answering improves its confidence; you can also dismiss questions that aren't useful. This feedback loop is deliberate - the platform would rather surface its uncertainty than hide it.