Error messages explained

Plain-English explanations of the messages you might run into, and what to do about each.

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If the platform shows you a message, it's trying to be helpful rather than cryptic. Here's what the common ones mean and how to clear them.

Limits & quotas

"You've used all of this month's [feature] ([used]/[limit]). Upgrade your plan for a higher limit, or it resets at the start of next month."

  • What it means: that AI feature has a monthly allowance and you've used it up for this calendar month (UTC). Allowances reset on the 1st.
  • Fix: upgrade for more headroom, or wait for the reset. If you regularly run out, a bring-your-own-key plan lifts the caps on AI-heavy features. Check where you stand under Usage & limits.

"Monthly limit reached for [feature] ([used]/[limit]). Reach out to your account team to increase your quota."

  • What it means: that AI feature has a monthly allowance and the client has used it up for this calendar month (UTC). Allowances reset on the 1st.
  • Fix: raise the per-feature cap in the client's settings (leave blank to inherit the default; set to 0 to disable a feature).

"Today's AI allowance for this account is used up. It resets at 00:00 UTC." (AI Search words it as "Daily AI spend cap reached for this client. Try again tomorrow.")

  • What it means: a daily safety breaker on total AI work for the account, separate from the monthly allowances. It catches an unusually heavy day.
  • Fix: wait for the midnight-UTC reset. Nothing is lost.

If you hit this regularly rather than once, contact your account team - it usually means the day's work is bigger than the safeguard was set for.

Raise daily_cost_cap_usd in the client's API limits if it's genuinely needed. Dollar figures appear only on the internal portal - client-facing messages never name an amount.

Partial results

Some limits trim the work instead of refusing it, and say so:

"Only [n] of [m] sizes were generated - that is all your monthly image allowance has left."

  • What it means: Ad Studio produced the images it had allowance for rather than failing the whole request. The creative is saved with the sizes it made.
  • Fix: nothing is broken - generate the remaining sizes after the allowance resets. See Ad Studio.

"Competitor added, but we did not scan it yet." / "Confirmed, but we did not scan it yet."

  • What it means: the competitor was saved, but your market-research allowance is used up so its profile scan is waiting.
  • Fix: the profile fills in once the allowance resets, or run a scan by hand then. See Market research & competitors.

Billing & plan

"Choose a plan to activate your workspace" (with plan cards)

  • What it means: your account is ready but not yet paid - this is the activation paywall. Pick a plan and access unlocks the moment payment completes.
  • Already paid? Click "Already sorted? Refresh access" beneath the plan cards to re-check your billing and unlock. If it still can't see an active subscription, it says "We can't see an active subscription yet..." and flags the issue to our team. The usual cause is paying with a different email than you signed up with - see I paid but I'm still locked out.

"There is a problem with your subscription"

  • What it means: a payment failed or the subscription lapsed, so the workspace is paused. Your data and history are safe. Click "Update payment method" (on the locked screen or in Settings - Plan and billing) to open the secure billing portal and fix your card. Access resumes automatically once the payment clears - no need to start a new subscription. See Plans, pricing & billing.

"Contact your account team to complete activation."

  • What it means: no payment option is available to show yet - reach out and your account team will sort it. See Plans, pricing & billing.

"Studio is part of the Growth plan"

  • What it means: you're on the Insights plan and opened a Creator's Studio tool. Studio is the execution layer; upgrade to Insights + Studio to unlock it. See What's in Creator's Studio.

Billing notices ("Choose a plan to activate", "There is a problem with your subscription") apply to self-serve client accounts whose payment needs attention - the client sees the notice until they pay, and your team's access is unaffected. The Studio padlock ("Studio is part of the Growth plan") shows on clients whose tier doesn't include Studio - change it in their settings. See How agency billing works.

AI key (bring your own)

"This workspace is set to use its own Anthropic API key, but no key is configured. Add one under Settings -> AI key."

  • What it means: you're on a bring-your-own-key plan but haven't added a key, so AI features are paused (they never quietly fall back to platform billing).
  • Fix: add your key in Settings -> AI key. See Bring your own AI key.

"That does not look like an Anthropic API key (sk-ant-...)"

  • What it means: the key you pasted isn't in the expected format.
  • Fix: paste the full key, which starts with sk-ant-.

"Anthropic rejected this key"

  • What it means: the key is the right shape but Anthropic refused it (wrong, revoked, or out of credit).
  • Fix: generate a fresh key in your Anthropic console and paste it again.

Bring-your-own-key is a self-serve client setting. If a client reports AI features paused with an "add your Anthropic key" message, they're on a BYO plan and need to add their key under their own Settings -> AI key.

Connections

Connection test failures ("can't access...", "couldn't find...", "credentials need refreshing", "token was rejected") are covered in detail on each connection guide - see Connecting Google, Meta/TikTok, your CRM and email.

"You've hit 10 test attempts on this platform in the last hour..."

  • What it means: you can run up to 10 Test connection attempts per platform per hour.
  • Fix: wait a bit and try again.

Team members aren't rate-limited.

Data refresh

"Data was refreshed recently - try again in a little while."

  • What it means: manual data refresh has a roughly one-hour cooldown to protect the source APIs.
  • Fix: wait for the cooldown, or rely on the scheduled refresh. See Data refresh & cadence.

Voice Outreach

Setting up AI calling surfaces a few guardrail messages - e.g. "Accept the compliance attestation before placing a call.", "Enter a phone number in E.164 format, e.g. +447700900123.", or "Provision the agent and set the ElevenLabs phone number id first." Work through them in order. Voice Outreach is operated by your team for compliance - see Voice Outreach.

Still stuck? See Common issues & fixes.