Ad platform tabs (Google, Meta, TikTok & more)
Spend, conversions and ROAS for each of your advertising channels, down to the campaign.
Each advertising platform you connect gets its own Performance tab - Google Ads, Meta Ads, TikTok, and LinkedIn/X where available. They all follow the same shape, so once you know one you know them all.
What's on an ads tab
- Headline metrics - impressions, clicks, spend, conversions and ROAS, each with period-over-period change.
- Campaign table - the same metrics broken down by campaign (and ad group / ad set / ad where supported).
- Breakdowns - by device, location, keyword or audience, depending on the platform.
True ROAS vs platform ROAS
The number on an ads tab is the platform's own reported performance. For the honest, blended picture - where revenue is confirmed by your CRM rather than self-reported by the ad platform - head to Attribution. Ad platforms tend to over-claim, so the two views together tell the real story.
Ad Studio
The Meta Ads tab (and, over time, others) links into the Ad Studio - the closed-loop engine that proposes campaigns, generates creative variants and can manage spend.
Some advanced Ad Studio actions that push changes back to the ad platform are operated by your team or rolled out gradually; you'll see clearly what's available on your plan.
Spend-control and write-back actions are governed by your account configuration and platform permissions; some are gated until the relevant scopes are granted. See Ad Studio.
If a platform isn't connected, its tab shows a "connect this" prompt - see Connecting Meta, TikTok, LinkedIn & X.