Google Search Console reporting
Joined up to everything else.
Search Console is the only honest source for what you rank for and what people actually typed. It is also the most misread dataset in marketing, because its totals deliberately do not add up.
The connection
What we read from Google Search Console.
Read-only, via one-click oauth. Nothing is created, edited or published back into your account.
Access requested: Restricted user on the Search Console property. Read-only.
- Clicks
- Impressions
- Average position
- Queries
- Pages
- Position distribution across top 3, top 10, 11 to 20, 21+ and unranked
Read it alone and it misleads you
The query rows will never sum to your total clicks
Search Console anonymises rare queries, so the sum of the query table is always lower than the reported total, sometimes far lower. Average position is an average of averages weighted by impressions, which means a page can improve on every keyword while its average position gets worse. And the history stops at 16 months, so year-on-year comparisons quietly run out of data.
This is not a fault in Google Search Console and it is not something a connector fixes. It is why a number from one platform should never be read on its own, and why the platforms never agree with each other.
Once it is joined up
Questions you can finally answer.
- Which queries actually earn clicks rather than just impressions
- Where you rank on page two, which is the cheapest ranking improvement available to any site
- Whether organic search brings revenue or only traffic, judged against CRM outcomes
Every one of those needs your CRM connected as well, because Google Search Console cannot see what closed. That usually means HubSpot, Salesforce or GoHighLevel.
Common questions
Google Search Console reporting, answered
Why do the query clicks not add up to the total?
Search Console anonymises queries that too few people searched, to protect identity. Those clicks are counted in your total but omitted from the query table. The gap is normal and often large. It is not a bug in your reporting and it is not something any tool can recover.
Is average position useful?
Only carefully. It is an impression-weighted average of averages, so gaining a lot of impressions on a page-three keyword can drag the number down while every individual ranking improved. Look at the position distribution instead of the single figure.
How far back does the data go?
16 months, which is a Search Console limit rather than ours. We snapshot what we read so your history keeps growing from the day you connect, but nothing can retrieve what Google has already aged out.
Other analytics connections
See Google Search Console next to everything else.
The live demo runs on real connected data, with no login. It will show you the joined-up version faster than this page can describe it.